Bridget Scarr is a British writer and creative director. She currently plies her trade at Colibri Studios, a company that she founded in 2008. Colibri Studios deals with content production in many forms such as virtual reality, augmented reality, interactive exhibitions, as well as other digital content. Her role in the company primarily entails content development, partnerships, and strategy. She engages project partners, international broadcasters and creative talent to bring new projects to life.
Prior to founding Colibri Studios, Bridget Scarr worked in advertising, animation, and television as an executive producer, amassing over a decade worth of experience. She oversaw both small and big groups in various productions such as factual entertainment programming, lifestyle, entertainment, children’s animation, and drama. It is later on that she decided to delve into creative and development aspects associated with content creation. This shift was what led to the inception of Colibri Studios.
At Colibri Studios, the scope of Scarr’s work became wider. It was meant to deal with virtual reality, TV production, augmented reality, and exhibition all under one roof. As far as her career is concerned, Scarr singles out virtual reality as her personal favorite. VR offers limitless possibilities ranging from education to the health sector where it can fulfill a patient’s dying wish. It can take one to places, which would probably have been impossible in the real world.
Scarr is a believer in the fact that creativity is one of the most powerful agents of change. She states that it has been an outlet in her personal life, and it has got her through tough times. Creativity has also seen her develop amazing connections in her life, including with her inner self in the wake of difficult moments. Scarr adds meditation on top of this, and it works well in her life helping her leap through whatever obstacles she comes across in life.
As a writer, Scarr always tries to reach out to aspiring entrepreneurs, urging them to work hard and learn from their mistakes. She points out to the challenges she faced earlier in her business and how she managed to overcome them and come out on top.
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