Category: Real Estate

José Auriemo Neto Providing JHSF with Great Leadership

José Auriemo Neto is a Brazilian real estate developer who has done a lot for the real estate industry in the country. He currently works as the chairman and CEO of JHSF Participacoes SA, one of the leading real estate development companies in Brazil. The company has developed several world-class residential and commercial properties in Brazil and continues to do so under the leadership of José Auriemo Neto. While he oversees the company’s operations, his main responsibility is the management of JHSF’s portfolio of retail properties and shopping malls. He has been doing a great job at this so far.

José Auriemo Neto was the brilliant mind behind the Cidade Jardim shopping complex which is located in Sao Paolo. The mall has greatly boosted the economy of Sao Paolo and attracted investors from all over the world. It has a bank, a college, several restaurants, an outdoor garden and several designer stores including Jimmy Choo, Pucci, Valentino and Hermes. José Auriemo Neto goes out of his way to ensure that all the malls and other properties owned and managed by JHSF are always in good condition so that both the tenants and their customers are always satisfied.

Ever since 1993 when he joined JHSF, José has been committed to the company’s goals and determined to improve its services. Just four years after joining the company, he founded Parkbem, a parking lot management company. The company provided great parking lot management services to almost all JHSF properties. José holds a degree from the Fundação Armando Álvares Penteado (FAAP) University. To know more about him click here.


José Auriemo Neto’s relentlessness is what has enabled him to provide such excellent leadership to JHSF in today’s tough business environment. Over two decades since he joined the company, José is still as committed to JHSF as he was in the beginning. This is why JHSF keeps soaring to greater heights under his leadership.

Jose Auriemo Neto’s Management Prowess and How His Dedication to Duty is Helping JHSF Grow

José Auriemo Neto, chairman and CEO of JHSF, has been instrumental in seeing the company grow from a level to another. His commitment and dedication towards seeing the firm grow can never be put to question. In September 2015, for example, the executive moved his family to the United States and settled there for about half a year so that he could closely monitor the construction of JHSF 5-star hotel in New York. He took his kids for enrollment in New York schools so that he could concentrate on work without having to worry about family back home. His wife, Mariana Auriemo was also there to assist her husband.

While in New York, Jose announced that the five-star hotel apartment would not be sold but would instead be rented out. The apartment is strategically positioned in the heart of the big city, right in front of the Central Park along the 5th Avenue. The move to rent out the apartment instead of selling is, according to Jose Auriemo, a strategic business move to ensure that JSHF gets more returns from the investment.

Young & Promising

Having joined JHSF as a teenager, Jose Auriemo Neto understands the company’s operations inside out. Furthermore, he rose to the presidency position at the company aged 27 years, and that made him one of the most promising young entrepreneurs in Brazil. He boasts of a majority of the shares in the company, having acquired some from his dad, a former CEO of the company.

Management Prowess

Jose’s management prowess was seen three years ago when he split JHSF’s management team into four segments namely shopping, airports, hotel, and residential & commercial apartments. For each of the segments, Jose assigned one CEO to head. Some of the executives who were appointed to the new CEO positions included Eduardo Camara who had served as an executive for almost a decade.